Sponsorship in the News

HSBC SVNS aims to boost rugby's global appeal

HSBC SVNS, World Rugby’s revamped and rebranded global celebration of rugby sevens across eight cities, has been launched as a rugby event, festival and a 'must-attend' experience.  HSBC has recommitted to the sponsorship after a 12...

The Hundred partners with Compare the Market

The Hundred recently agreed a new partnership with Compare the Market for the comparison site to become the Principal Partner of the competition. Compare the Market will be adding to the experience at the competition with the help of its Meerkat...

HP becomes Wrexham AFC Club’s Global Technology Partner

Wrexham AFC unveiled global technology leader HP Inc. as the club’s latest signing. HP will deliver devices and services to help the recently-promoted Welsh football team succeed on and off the pitch.The club announced the news with a video...

Havas launches 'Play' brand into the UK 


Havas has launched Havas Play into the UK market. The move will see UK creative agency Cake, which specialises in sport and culture, combine forces with Havas Media Network UK’s content and partnerships division JUMP to form the new agency...

Entourage Sport & Entertainment signs Luka Modric

Real Madrid player Luka Modric has signed with Entourage Sport & Entertainment to handle his global commercial representation. Entourage, sponsorship, commercial and talent management agency, will act as exclusive representatives in charge of...