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Sponsorship in the News

UK Sponsorship Awards Announces Special One-Off Award To Celebrate Sponsorship Craft And Creativity - New Accolade To Be Called 2020 Vision Award

The organisers of the UK Sponsorship Awards (UKSA) are delighted to announce a special one off award for the 2020 edition of the industry’s leading awards event, which will take place in the London Marriott Hotel Grosvenor Square on March...

£250,000 Toyota Parasport Fund Launched

Parasport powered by Toyota, an online hub to empower disabled people to become more active, has launched a new £250,000 fund to provide training and equipment to registered activity providers.

The new Toyota Parasport Fund will be...

ANTA Becomes First Chinese Supplier Of Sportswear Uniforms To IOC

The International Olympic Committee (IOC) has signed a deal for ANTA to become its Official Sportswear Uniform Supplier untild the end of 2022 at a signing ceremony at The Olympic Museum in Lausanne, Switzerland. 

The agreement, which...

Celebrity vs Influencers? The Power of Endorsements

The use of famous faces to endorse brands has always been a key part of the marketing mix – whether integrated into sponsorships or used as a stand-alone engagement platform (through advertising for example). But now that consumers...

M&C Saatchi Sport & Entertainment To Open Amsterdam Office

M&C Saatchi Sport & Entertainment will open a new office in Amsterdam from January 2020. The opening follows increased client demand for representation in one of the world’s most creative cities and marks the M&C Saatchi Group...