Sponsorship in the News

CSM Reveals Revamped North American Leadership Structure

Partnerships, integrated marketing and brand experience firm CSM has announced changes in its North American operations leadership team. Current CSM North America CEO Dan Mannix is moving from his current role into a senior advisor role.  ...

Think!Sponsorship Conference – Collaborate: Digital' - Book Now

Just over a couple of weeks to the 2020 Think!Sponsorship Conference – ‘Collaborate: Digital’. Places are filling fast for the half day digital event that explores the importance of collaboration in successful...

Leicester City Confirms Parimatch As Training Wear Partner

International betting and technology company Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.

Cyprus-based Parimatch will see its branding...

Covid-19 And The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future

In a recent report, analysts at IEG estimated that around 120,000 US sponsorship agreements were in limbo as a result of measures to prevent the spread of Covid-19. All told, more than 5,000 brands were faced with decisions on how to recoup lost...

Charles Tyrwhitt Teams Up With England Rugby To Become Official Formalwear Partner

British menswear retailer Charles Tyrwhitt has signed a four-year partnership with England Rugby to become their official formalwear partner from September 2020.

Charles Tyrwhitt will collaborate with England Rugby to tailor a collection...