Sponsorship in the News

Mondelēz International And Chelsea Football Club Announce New Global Partnership And Launches Edge of the Box Club

Mondelēz International, owner of Cadbury, has agreed a global partnership between Cadbury and Chelsea Football Club, making the chocolate brand the club’s official chocolate partner. 

Cadbury will be offering Chelsea fans access...

CSM Releases Latest Podcast Episode With Nike Chairman Emeritus Phil Knight

In the sixth episode of CSM Sport & Entertainment’s podcast series, ‘Extraordinary Tales in Extraordinary Times', released this week, host Seb Coe spoke to Co-Founder and Chairman Emeritus of Nike, Phil Knight, to find out how he...

Cadbury And Arsenal Global Partnership Kicks Off With Hyper Local Focus

Mondelēz International, owner of chocolate brand Cadbury, has announced a global partnership making Cadbury the Official Snack Partner of Arsenal Football Club. 

Taking an unusual approach to the brand partnership, Cadbury and Arsenal...

Flora Returns As Partner Of Virgin Money London Marathon

London Marathon Events  has announced Flora – the headline sponsor of the London Marathon from 1996 to 2009 – will return in a new partnership with the event, that will run from 2020 until 2023.

The renewed partnership...

Leeds United Secures Its Largest Sponsorship Deal With SBOTOP

Leeds United and SBOTOP have entered into a multi-year partnership which will see the global sports betting brand become principal sponsor of the club. The SBOTOP logo will feature on shirts from the start of the 2020/21 season...