Sponsorship in the News

Football unites to improve participant and fan behaviour

The English football authorities are introducing a series of measures to help improve the behaviour of players, managers and coaches across the professional, National League system and grassroots game, as well as addressing the issue of football...

Gloucester Rugby partners with Hytro

Gloucester Rugby is partnering with  Hytro, the Blood Flow Restriction (BFR) wearable designed specifically to improve sports performance, ahead of the 2023-24 pre-season.

Now working with over 60 professional sports teams across the...

British Esports Federation signs two-year collaboration with Dell Technologies and Intel

British Esports, the national body established to support grassroots esports in the UK, is thrilled to announce a 2-year collaboration with Dell Technologies and Intel.

The partnership focuses on promoting esports...

Deloitte's Andrew Selby joins London Sport's Board of Trustees

Andrew Selby, Head of Partnerships at Deloitte, has joined the Board of Trustees at London Sport.  He brings with him a wealth of experience and a strong belief in the power of collaboration to unlock collective potential. With a passion for...

Dreams announces its Team GB ambassadors

With a year to go before the Paris 2024 Olympic Games, Official Sleep Partner of Team GB, Dreams has announced its Dreams roster of Team GB ambassadors.  

The Dreams Team is made up of double Olympic champion Tom Dean MBE, who is on a...