HSBC SVNS aims to boost rugby's global appeal

HSBC SVNS, World Rugby’s revamped and rebranded global celebration of rugby sevens across eight cities, has been launched as a rugby event, festival and a 'must-attend' experience.  HSBC has recommitted to the sponsorship after a 12 year partnership. 

World Rugby Chief Executive Alan Gilpin said: “Our ambition is for SVNS to be at the forefront of our growth strategy, appealing to a younger, leisure-hungry audience. In eight iconic destinations played over seven months, we will bring together a truly immersive festival of rugby, music, food and experiences to create the ultimate weekend-long get together for young people, the hottest ticket and open a new era for the sport.  

“For the first time in rugby sevens history, all locations will be unified under the same approach, meaning that the overall experience is the same and we can optimise commercial revenue for reinvestment, including playing our part in ensuring that sevens is a viable career path for the talented players and Olympians.

“We are delighted to be extending our long-standing and impactful title partnership with HSBC. They share our passion to grow the sport in new nations and communities and have played an instrumental role in advancing the reach and success of the sport, particularly at the community game level.”