Sponsorship in the News

RLWC2021 Adds Sophie Pontifex To Commercial Team

Rugby League World Cup 2021 (RLWC2021) has added to its commercial team with the appointment of Sophie Pontifex as Sponsorship Lead. Sophie’s new role will see her taking responsibility for the management, activation and delivery of...

UEFA Kicks Off 2020-21 Champions League Season With Campaign To Capture That #UCLFeeling

The UEFA Champions League is back - and this season UEFA is inviting players and fans from across Europe and the world to share what the club tournament  means to them. UEFA has launched That #UCLFeeling, a new digital promotional campaign...

RDA Appointed For Media Rights Distribution Of The Lions Tour To South Africa

Lions Tour to South Africa, the joint venture between the British & Irish Lions and SA Rugby, has appointed RDA as its media rights distribution agency for the Tour to South Africa in 2021. 

The agreement, which covers Europe (...

CSM Partners With Football Capital

CSM, integrated marketing and brand experience agency, has partnered with  football management agency, Football Capital. The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients,...

Rugby League World Cup 2021 Reveals Agency Roster For Marketing And PR Drive

Rugby League World Cup 2021 (RLWC2021) has appointed McCann Manchester, Hatch and Goodform to promote the tournament. Created by McCann Manchester, the first campaign, Squads Assemble, is revealed today (October 19 2020) to coincide with the...