Sponsorship in the News

Addison Lee sponsors Uxbridge Football Club

Private hire, courier and black taxi provider Addison Lee has signed as the first main sponsor of non-league Uxbridge Football Club. The sponsorship deal will see Addison Lee as the club’s shirt sponsor for...

Shay Given signs to CopyBet

Sports betting platform CopyBet has signed Shay Given, the Republic of Ireland and Premier League star, as its first ever brand ambassador.

Shay will provide CopyBet bettors with weekly insights into the world of football and will be...

Rosslyn Park appoints Orchard Connects

Orchard Connects, sponsorship and brand partnerships agency, has been appointed by rugby club, Rosslyn Park, to support the development of its  sponsorship programme, including securing partners for the Rosslyn Park’s National Schools...

Science in Sport enters partnership with England Athletics

Endurance nutrition brand Science in Sport (SiS) has agreed a new partnership with England Athletics, becoming the governing body’s Official Endurance Nutrition Partner.

The landmark agreement will see SiS and England athletics enter...

Beyond the Pitch - Fuse & System1 study reveals winning strategy for sport sponsorship

Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a new study by global sports and marketing agency FUSE ...