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Sponsorship in the News

Duracell Scores With Amazon And Chelsea FC Double

Duracell will be the first advertiser football fans see when they tune in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on Tuesday evening (December 3). 

Signalling Duracell’s...

Rugby World Cup 2019 Social And Digital Content Break New Ground And Records

World Rugby is celebrating record-breaking digital content viewing figures for Rugby World Cup 2019 confirming the tournament as one of the most watched and engaged sports events of the decade.

Fun and engaging content ensured record-breaking...

Standard Chartered Brings Liverpool Football Club Record-Breaking Manager Bob Paisley OBE Into 2019

Standard Chartered, Official Main Partner of Liverpool Football Club has launched an innovative campaign in celebration of what would have been Bob Paisley’s 100th birthday year.  ’...

SportBusiness Launches Sponsorship Works 2019 Edition

‘Sponsorship Works – the casebook of best practice sponsorship activations in the sport sector – is back for 2019. From SportBusiness in association with Publicis Sport & Entertainment, Sponsorship Works...

Mr. Motivator Teams Up With Aviva To Champion LGBT Inclusivity And Celebrate ‘Come Out Active’ Week

1990s fitness legend Mr. Motivator stopped city workers in their tracks as Aviva employees led a flash workout session in the heart of London’s financial district. Responding to research that 4 in 10 LGBT people feel sport isn’t...