Sponsorship in the News

Cricket's The Hundred announces new acts for its sport and music collaboration

Cricket's The Hundred has unveiled today that UK rap and Celebrity Circle champion Lady Leshurr, Manchester festival legends Everything Everything, English singer-songwriter Jack Garratt and musician Jake Bugg will be joining the already...

Castore agrees multi-year partnership with Saracens

Castore has partnered with Saracens as its principal kit supplier on the team’s return to the Rugby Premiership.  Castore make bespoke design kits for 21/22 season.  The partnership with Saracens is the brand's first with a rugby...

Samsung signs partnership deal with Guild Esports

David Beckham backed team organisation and lifestyle brand, Guild Esports has signed Samsung as its Official Display Partner with the signing of a one-year deal, with...

Abbott extends partnership with London Marathon until 2024

London Marathon Events (LME) has extended its partnership with healthcare company Abbott for another three years, from 2022 until 2024.

Abbott, a leader in Covid-19 testing technologies, has been an official sponsor of the London Marathon...

TikTok and COPA90 partner to create fan-first football content

TikTok has partnered with football media company COPA90 as lead content partner to bring fan-first football content to its communities.

To kick off the entertainment, ‘Get to Know’ has been launched, with fans from each of the...