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Features

Commbank Revives 'C'mon Aussie, C'Mon' For New Cricket Australia's Women's Cricket Campaign

Powered by Activative > Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (...

Sponsorship Trends And Predictions

As 2020 gets into gear, the UKSA editorial team looks back at our 2019 forecasts and explore how close they were to hitting the mark. Gluttons for punishment, we have also suggested a few new themes that are set to impact on sponsorship during 2020...

O Come All Ye Sponsors! The Power of Festive Sponsorship

For many businesses, the run up to Christmas can make or break their year. So it’s no surprise that big brands spend a fortune on Christmas-themed TV commercials as a way of engaging with consumers. But how does their...

Hotel Chains Check In To Sponsorship

If you asked a sponsorship consultant to name the sector’s top industry categories, they’d probably start by referencing finance, mobile, alcohol, cars and gaming. But another sponsorship stalwart that tends to fly under the radar...

Budweiser And Megan Rapinoe Solicit New NWSL Sponsors In 'Future Official: It's Worth Watching' Campaign

Powered by Activative -Creative and strategic intelligence to fuel game-changing sports and sponsorship marketing for agencies, brands and rights-holders (www.activative.co...