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Coca-Cola's 'Make Your Home The Home End' EPL Kickoffs Campaign With 'Watch From Home' Box

Powered by Activative - Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)

How Agencies Are Responding To The Covid-19 Challenge - Spotlight on M&C Saatchi Sport & Entertainment

Over the last few weeks, UKSA has been exploring how the global sponsorship industry is responding to the ‘new normal’ imposed by Covid-19. On the frontline are sponsorship consultancies, tasked with finding ways to build brand...

Covid-19 & The UK Sponsorship Industry - Tackling the current crisis and preparing for the future: Part 4 Leveraging The Power Of Digital

Traditional sectors of the economy have suffered severely during the Covid-19 pandemic. But digital platforms have taken up the slack in many areas of our lives – with remote working, distance learning, streaming and ecommerce very much...

Cadbury's 'Pass It On' Campaign Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

Powered by Activative - Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)

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Covid-19 & The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future: Part 3

Over the last couple of weeks, we’ve explored some of the broad themes affecting the sponsorship industry as a result of Covid-19. So how have brands responded in practice? In this article, we look at how sponsors have reacted to the...