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Sponsorship in the News
Stake.com sponsors European Cricket Championship 2023
Online crypto sports betting and casino platform Stake.com will continue as an official partner of The European Cricket Network’s European Cricket Championship (ECC) 2023. The championship features 31 national teams from across...
Industrials overtake Consumer Services as dominant front of shirt sponsors
The Industrials sector has overtaken Consumer Services as the most common sponsor of the front of shirts across professional football, cricket and rugby teams in England according to the latest annual study by sponsorship intelligence firm caytoo...
Sean Jefferson launches SportValue consultancy
Former Manchester United, Mindshare and Diageo executive, Sean Jefferson has launched SportValue, a consultancy he describes as “helping organisations unlock value in sport”.
SportValue advises rights-holders, entertainment and...
Arsenal teams up with Unilever's 'Dirt is Good' laundry brand to champion value of dirt
Dirt Is Good (Persil in the UK), a brand present in 800 million households globally, has agreed an initial two-year global partnership with Premier League football club Arsenal, to become the club’s Official Partner.
This new...
M&S Food opens Foodhalls in Wembley Stadium connected by EE
M&S Food and Wembley Stadium connected by EE have teamed up to open two Foodhalls within the venue. The collaboration sees M&S Food become the first food retailer to operate inside the stadium. The two...
