Sponsorship in the News

MatchFit announces first leadership team hire

Sports PR agency MatchFit has appointed Rob Leary as a Senior Account Director. Leary joins the agency from Exposure. In his time at Exposure, Rob Leary was all-agency lead on the Samsung business, with notable other client work including Compare...

Abbott extends partnership with London Marathon until 2024

London Marathon Events has  extended its partnership with healthcare company Abbott for another three years from 2022 until 2024.

Abbott, a leader in Covid-19 testing technologies, has been an official sponsor of the London Marathon...

The Hundred Team Partner KP Snacks launch Everyone In campaign

Official Team Partner of cricket’s new 100-ball competition, The Hundred, KP Snacks, have launched their new campaign, Everyone In – an easy-to-use digital platform offering fun ways for families to get active this summer through...

Castore and Newcastle United FC sign multi-year agreement

British sportswear group Castore has agreed a multi-year partnership with Premier League football club Newcastle United FC. The agreement will see Castore become the club’s new on and off-field partner, from thestart of the 2021-22 season....

Lucozade Sport becomes longest-standing incumbent partner of the London Marathon

Lucozade Sport has extended its partnership with London Marathon Events with a new multi-year deal from 2021 to 2023. The partnership means Lucozade Sport will continue to be the official sports drink and gels provider for the London Marathon and...