Sponsorship in the News

LimeLight Sports Group Acquires Virgin Sport

Sports marketing group LimeLight Sports has bought Virgin Sport. The group, which has over 30 years’ experience in the creation and activation of major participation sports campaigns, has acquired the whole of the Virgin Sport business...

The Value Xchange Bolsters Senior Team With Appointment Of Director of Partnerships

The Value Xchange, sports media and entertainment marketing consultancy, has appointed Kevin Hall as its first Director of Partnerships to lead the new partnership marketing sales business. 

Hall, who comes from the Formula E team NIO...

PepsiCo Becomes Sponsor Of UEFA Women's Football

Ahead of the UEFA Women's Champions League final on August 30, PepsiCo has announced a multi-year premier partnership with UEFA Women's football, further strengthening its presence across the elite football landscape. PepsiCo's UEFA Women's...

UMBRO UK Partners With CSM Sport And Entertainment

Umbro UK has appointed CSM Sport and Entertainment to help deliver its new long-term partnerships with England Rugby and Bristol Bears. Umbro UK has recently announced a return to rugby by becoming the Official Technical Kit Partner to England...

CSM Sport & Entertainment Formalises Communications Offering

CSM Sport & Entertainment has established its communications offering as a formalised team for existing and potential clients. The offering is built around three pillars: Strategic Communications and Public Relations, Digital Communications...