View the 2018 Shortlist

Sponsorship in the News

Chelsea Innovating Off The Pitch With Tactical Brand Collaborations

Following a successful campaign with Duracell in December 2019, Chelsea Football Club has officially launched a new media proposition to enable brands to collaborate with the Club on short-term tactical media campaigns. 

The new...

Wasps appoint Adam Benson as Chief Commercial Officer

Wasps have landed one of the sports industry’s leading commercial executives, Adam Benson, to drive further growth at the Club. Benson will be joining the Club as Chief Commercial Officer, having recently had a similar role at Gloucester...

MansionBet Extends Sponsorship Of Newbury Racecourse

Online sports betting operator MansionBet has extended its sponsorship of Newbury Racecourse, including support of the MansionBet London Cup on Saturday 16 May, which forms part of Al Shaqab Lockinge Day.

The Gibraltar-based operator...

Sport England's 'This Girl Can' Campaign Is Back With Sure As Partner

Sport England's This Girl Can campaign is back with a new TV ad to inspire more women and girls to take part in sport and physical activity. The ad shows the unfiltered reality of women exercising in whatever way works for them.This Girl Can also...

England Rugby And Champagne Bollinger Toast Five-Year Partnership Extension

England Rugby has extended its partnership with Champagne Bollinger as its official champagne supplier for a further five years. Bollinger becomes one of England Rugby’s longest serving suppliers and this partnership, set to celebrate...