Sponsorship in the News

Movember And Sky Media Join Forces Again

Sky Media and Movember are partnering again to promote the month-long fundraising event, which encourages men grow a moustache throughout November. Anne‑Cécile Berthier​, Movember Country Director for UK and Europe, said: “If there...

ECB And LV=General Insurance Launch Grassroots Cricket Recovery Fund - #Funds4Runs

The England and Wales Cricket Board (ECB) and LV= General Insurance (LV= GI) have launched #Funds4Runs – an initiative aimed at helping the grassroots cricket community recover and rebuild financially following the COVID-19 pandemic.

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Rugby League World Cup 2021 Reveals Unicef Project Support With Year To Go Until Opening Of Women’s Tournament

Rugby League World Cup 2021 (RLWC2021) has announced support for its Official Charity Partner, Unicef UK, with 50p of every ticket transaction going to raise funds for the work undertaken by the charity. The partnership aims to raise awareness...

Castle Lager Signs As Title Partner of Lions Tour To South Africa

The British & Irish Lions and SA Rugby have signed Castle Lager as official title partner of the 2021 Tour of South Africa which kicks off on Saturday 3 July 2021. 

As part of the agreement, Castle Lager will receive in-stadia...

Signs of Sports Sponsorship Recovery in Ireland In Quarter Three

Broadcasters Ryan Tubridy & Claire Byrne in Ireland  have emerged as two major winners under Covid-19 restrictions, while moves to allow sport’s return to play behind closed doors this summer helped curb wider sponsorship market...