The Hundred partners with Compare the Market

The Hundred recently agreed a new partnership with Compare the Market for the comparison site to become the Principal Partner of the competition. Compare the Market will be adding to the experience at the competition with the help of its Meerkat characters and newest family member, Carl the wombat. Compare the Market has also teamed up with leading online gamers to help engage new audiences in-ground and at-home.

In 2022, The Hundred attracted a total of 14.1m viewers across Sky and BBC. In addition to this, more than half a million fans attended matches, including a rise in family spectators compared to 2021.

Sanjay Patel, Managing Director of The Hundred said: “This partnership will spread the reach of cricket to more families across England and Wales, and we are looking forward to what Compare the Market has in store for the third edition of the competition in August.”

Mark Bailie, Chief Executive Officer of Compare the Market, commented:"Bringing together our entertaining brand with one of the most entertaining sports is an exciting partnership and we’re looking forward to revealing the plans we have in place to support this year’s competition and beyond."