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Sponsorship in the News
SweetSpot appoints Orsen as commercial agency for the The Tours events
SweetSpot, organisers and promoters of the men’s Tour of Britain, Women’s Tour, and the Tour Series, has appointed international sports marketing agency Orsen as principal commercial agency to The Tour events.
Orsen will be...
ECB & Metro Bank pledge to treble number of girls' cricket teams by 2026
The England & Wales Cricket Board (ECB) and Metro Bank have pledged to treble the number of girls’ cricket teams in England and Wales. The two organisations will work together with the aim of transforming access to grassroots cricket by...
O2 launches ‘Wear la Rose’ campaign to celebrate England Rugby fans
Long-standing sponsor and partner of England Rugby, O2, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France.
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Hisense extends strategic partnership with UEFA to sponsor EURO 2024
Global technology corporation Hisense will be a global sponsor of UEFA EURO 2024, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022.
The partnership will also see Hisense...
England Women’s cricket match fees equalised with Men’s after successful Ashes series
Following record-breaking crowds of 110,000 at this summer’s Metro Bank Women’s Ashes series, the ECB has announced it is increasing match fees for England Women to bring them in line with England Men’s match fees.
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