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Sponsorship in the News

AEG Global Partnerships Sign Addison Lee As Official Ride Partner

Premium car service Addison Lee has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by AEG Global Partnerships, is a key strategic move in a bid to raise brand...

Levy UK Selected As First Official Fundraising Partner For British Paralympic Association

Sports and leisure caterer, Levy UK, has been selected as the first official fundraising partner for the British Paralympic Association. Through various fundraising initiatives, Levy UK will be supporting ParalympicsGB to take the best prepared...

UEFA and Disney Launch Incredible Initiative To Help More Girls Play Football Through Playmakers

UEFA and Disney have teamed-up to develop a football programme that uses Disney’s world-renowned storytelling to encourage more young girls to exercise regularly and kickstart a lifelong love of football.

Inspired by academic...

Virgin Money Announces New Music Sponsorship Direction

Virgin Money has agreed new partnerships with two iconic music venues: The O2 in London and The SSE Hydro in Glasgow. This marks the beginning of a new direction in sponsorship for Virgin Money as part of the repositioning of the brand in the UK...

YouGov’s SportsIndex Report Reveals Sport With The Most 'Buzz'

The seventh edition of YouGov’s SportsIndex Buzz Report reveals events and teams which have generated the most positive chatter amongst UK public in 2019. And for the first time, international data is also included.

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