Sponsorship in the News

Harlequins Signs With IT Specialists Silverbug

Harlequins has agreed a multi-year partnership with IT consultancy and managed services provider Silverbug ahead of the start of the 2020/21 season.

As part of the partnership, Silverbug become presenting partners of the ‘Harlequins...

Cazoo To Become Principal Sponsor Of Rugby League World Cup 2021 - RLWC’s Biggest Deal To Date

Rugby League World Cup 2021 (RLWC2021) has announced that online car retailer Cazoo will become the Principal Sponsor of the tournament.

Founded by entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest growing UK...

Fuse Expands Into Asia-Pacific

Omnicom Media Group (OMG) has expanded its sport and entertainment practice Fuse into the Asia-Pacific region.  Headquartered in Singapore, the Fuse team will be tasked with delivering transformative marketing solutions for clients in the...

Two Circles Acquires TRM Partners And Establishes Rights Management Function

Two Circles has acquired independent sports rights-sales business TRM Partners. Since 2014, TRM has been responsible for US$700m in deals for sports rights-owners including the NFL, UEFA, ICC, Chelsea FC and AC Milan.

TRM was founded by...

The Famous Grouse Signs As Official Whisky of Premiership Rugby

Premiership Rugby has confirmed a  three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. The announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back...