Sponsorship in the News

Sportside Appoints Sports PR Agency MatchFit

Sportside has appointed MatchFit as its retained PR agency following a competitive pitch. The sports tech company's aim is to connect grassroots participants with their sporting match.

Sportside has ambitious plans for growth illustrated...

Betting Company Parimatch Kicks Off Partnership With Juventus

Technology and betting company Parimatch has agreed a new partnership with Juventus.  This is a major major milestone for Parimatch, enabling the brand to grow its international profile by reaching Juventus fans across the world. A virtual...

Vitality Announced As New Sponsor Of The Women’s FA Cup

The Football Association has signed health and life insurance and investment company Vitality as the new sponsor of The Women’s FA Cup. The new partnership, which will run for three years through to July 2023, will see the world’s...

Irish Sports Industry Doesn't Expect Full Venues Until 2022 Without Vaccine

As sports events, including the Guinness 6 Nations and GAA Championships, shape up for a return to play next month, 46% of the Irish sports industry believe major sports events will proceed with reduced capacity of up to 25% attendees across the...

CSM Reveals Revamped North American Leadership Structure

Partnerships, integrated marketing and brand experience firm CSM has announced changes in its North American operations leadership team. Current CSM North America CEO Dan Mannix is moving from his current role into a senior advisor role.  ...