Sponsorship in the News

KORE Software Appoints Mark Cornish as New Commercial Director, EMEA

Sports and entertainment analytics company, KORE Software has appointed Mark Cornish to the post of commercial director to lead strategy in EMEA. Mark will be responsible for strategy and execution of all new business initiatives in Europe, the...

Mexico's LIGA MX Appoints IMG As Exclusive Agency For Global Sponsorships

Liga MX, Mexico’s football competition, has appointed IMG as its exclusive commercial agency for global sponsorships through 2023. IMG is already working with Liga MX to launch a new sponsorship offering, leveraging Liga MX’s reach as...

Orchard Connects In Strategic Partnership With BDS

Boutique sponsorship and brand partnership agency Orchard Connects, which launched in 2019 as an arm of the Orchard Media and Events Group, is partnering with sponsorship and commercialisation consultancy BDS.

Orchard Connects, whose...

Premiership Rugby Renews Partnership With Land Rover

Premiership Rugby has renewed its partnership with Land Rover as Official Vehicle Partner. Dating back to 2002, Land Rover’s renewal with the Premiership Rugby cements the automotive brand’s commitment to supporting rugby at all...

Publicis Sport & Entertainment Launches Gaming Division

Publicis Sport & Entertainment has launched Publicis Play, a new specialist gaming proposition which aims to span partnerships, media, production, data, commerce and creative and offer clients solutions across streaming, gaming and esports....