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Sponsorship in the News

SportBusiness Launches Sponsorship Works 2019 Edition

‘Sponsorship Works – the casebook of best practice sponsorship activations in the sport sector – is back for 2019. From SportBusiness in association with Publicis Sport & Entertainment, Sponsorship Works...

Mr. Motivator Teams Up With Aviva To Champion LGBT Inclusivity And Celebrate ‘Come Out Active’ Week

1990s fitness legend Mr. Motivator stopped city workers in their tracks as Aviva employees led a flash workout session in the heart of London’s financial district. Responding to research that 4 in 10 LGBT people feel sport isn’t...

Premiership Rugby, Gallagher and BT Sport Continue Support Of Rainbow Laces

Premiership Rugby, its title partner insurance broker Gallagher and broadcaster BT Sport have confirmed their continuing support for Rainbow Laces, the campaign run by Stonewall to promote LGBT inclusion in sport.

To celebrate and show...

British & Irish Lions Appoint Tom Halsey As Commercial Director

The British & Irish Lions has appointed Tom Halsey joining as Commercial Director and Alan Phillips as Operations Director. Halsey has spent 7 years as head of business development at the RFU. 

AEG Global Partnerships Sign American Express As Presenting Partner For BST Hyde Park 2020

American Express is to be the new presenting partner for AEG’s leading European festival, BST Hyde Park, in a deal brokered by AEG Global Partnerships.The festival, now named American Express Presents BST Hyde Park, will return in July 2020...