Sponsorship in the News

Asahi UK Becomes Official Beer & Cider Partner For American Express Presents BST Hyde Park

As part of its long-term commitment to support the UK events industry, premium beer and cider supplier Asahi UK, has confirmed a six-year deal to become the official beer & cider partner for AEG’s leading European festival, American...

The Ladies Professional Golf Association In US Appoints CSM Sponsorship Sales Agency of Record

The Ladies Professional Golf Association (LPGA)in the US has appointed CSM Sport & Entertainment as its sponsorship sales agency of record. The global integrated marketing firm will help the LPGA identify, develop and secure commercial...

Betting Company PariMatch To Sponsor Spanish Football League LaLiga

Parimatch, the global betting and technology company, has agreed a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of...

Women's Six Nations Appoints CSM Sport And Entertainment As Strategic Partner

Women’s Six Nations has appointed CSM Sport and Entertainment (CSM) as its strategic partner and exclusive sponsorship agency. CSM will source new commercial partners for the annual rugby championship, having already provided a strategic...

Everton Agrees Parimatch Partnership

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement sees the global betting and technology company become the Club’s...