Sponsorship in the News

KIA Appoints M&C Saatchi Sport & Entertainment To Activate Global Partnership With Rafael Nadal

Kia Motors Corporation, partner of the Australian Open and Rafael Nadal, has appointed M&C Saatchi Sport & Entertainment to lead the global marketing activation around the brand’s career-spanning relationship with the tennis legend...

British & Irish Lions And Vodafone Unveil Official Tour App Giving Fans Chance To 'Become A Lion'

The British & Irish Lions has launched a new app with Vodafone UK & Ireland that will for the first time allow rugby fans to ‘become a Lion’, virtually, and fully immerse themselves in Lions action as the countdown to next...

Two Circles To Support France 2023 Ticketing Strategy

France 2023, the organising committee for the Rugby World Cup, has appointed Two Circles as its official ticketing marketing agency for UK and Ireland.

Working in partnership with France 2023, Two Circles will help France 2023 achieve its...

CSM Signs Rapper Jay1

CSM Sport and Entertainment (CSM) has signed leading UK rapper and songwriter Jay1. The agreement will see CSM manage and generate commercial opportunities for Jay to grow his brand particularly in the world of football and fashion.

With...

SQN Restructures And Appoints Chris Hughes Managing Director

SQN, content, communications and sponsorship agency, has restructured its senior organisation. The company’s client services director, Chris Hughes, has taken on a new managing director role, assuming day-to-day running of the agency and...