Sponsorship in the News

Castore and Newcastle United FC sign multi-year agreement

British sportswear group Castore has agreed a multi-year partnership with Premier League football club Newcastle United FC. The agreement will see Castore become the club’s new on and off-field partner, from thestart of the 2021-22 season....

Lucozade Sport becomes longest-standing incumbent partner of the London Marathon

Lucozade Sport has extended its partnership with London Marathon Events with a new multi-year deal from 2021 to 2023. The partnership means Lucozade Sport will continue to be the official sports drink and gels provider for the London Marathon and...

Cricket's The Hundred announces new acts for its sport and music collaboration

Cricket's The Hundred has unveiled today that UK rap and Celebrity Circle champion Lady Leshurr, Manchester festival legends Everything Everything, English singer-songwriter Jack Garratt and musician Jake Bugg will be joining the already...

Castore agrees multi-year partnership with Saracens

Castore has partnered with Saracens as its principal kit supplier on the team’s return to the Rugby Premiership.  Castore make bespoke design kits for 21/22 season.  The partnership with Saracens is the brand's first with a rugby...

Samsung signs partnership deal with Guild Esports

David Beckham backed team organisation and lifestyle brand, Guild Esports has signed Samsung as its Official Display Partner with the signing of a one-year deal, with...