Sponsorship in the News

Reg&Co appointed by The Royal Institution for partnership search

The Royal Institution has appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. The Royal Institution (Ri) is an independent charity dedicated to bringing the public and scientists together to...

Metro Bank signs long-term partnership with ECB to help grow women's and girl's cricket communities

The England and Wales Cricket Board (ECB) and Metro Bank have signalled a landmark moment for cricket with the start of a long-term partnership designed to help deliver transformational growth to women’s and girls’ cricket communities...

LTA and Lexus announce new partnership

The LTA and Lexus have announced a major new partnership which sees the car brand becoming the Official Performance Partner and Official Automotive Partner of the LTA. The multi-year deal provides Lexus with naming rights across key LTA...

The Fold and Manchester City Women’s Football Club launch 'Preparation is Everything' campaign

Luxury workwear brand The Fold and Manchester City Women’s Football Club have teamed up for a new campaign – Preparation is Everything – aiming to boost young professionals’ self-confidence and help them prepare for career...

Peter Vardy Ltd sponsors 2023 UCI Cycling World Championships

Scottish Automotive Retailer Peter Vardy Ltd has become Official Race Team Vehicle Supplier to the 2023 UCI Cycling World Championships.

Under the partnership, the family-run business will supply 50 team vehicles for use by National...