Santander UK becomes Silverstone's Sustainability Partner

Santander UK has agreed a partnership with motorsport venue Silverstone to become its Official Sustainability Partner, underlining the bank’s commitment to accelerate the green transition through supporting customers, businesses and partners. The partnership deal was brokered by sports marketing and partnerships agency, Sidhu & Simon.

Under the new partnership, which will help develop the circuit into a sustainable venue, Santander will provide Silverstone with a wide range of mobility solutions starting with the transition to a fleet of zero or low emission vehicles supplied through Santander Consumer Finance. The new fleet will be used for on-site mobility, event operations and on-track safety and rescue requirements.

As well as being instrumental in brokering the partnership deal, Sidhu & Simon will spearhead the partnership’s activation and delivery strategy on behalf of long-standing client Santander.

In addition, the bank will expand its Santander Cycles scheme to Silverstone. In trials taking place later this year with Santander Cycles partner Tier, the new e-bikes will be available to Silverstone employees promoting a greener mode of transport around the circuit. In the longer term, it is planned to make e-bikes available for guests and visitors.

Nav Sidhu, Co-Founder and Managing Director at Sidhu & Simon said: “We’re very proud to facilitate this partnership between Santander and Silverstone. It underscores our agency’s commitment to driving transformative and positive change for our clients, particularly in sustainability. As we take on the activation of the new partnership, we are excited about orchestrating a strategic roadmap that will help bring Santander’s sustainability solutions to life within Silverstone’s operations.”

Commenting on the partnership Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007. We have a range of initiatives to support them to become more sustainable and we are excited to start rolling these out over the coming months with the great team at Sidhu & Simon working closely alongside us.”