Standard Chartered and Liverpool FC empower girls to stay in sport and 'Play On'

A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’.

‘Play On’’s objective is to boost the number of girls who stay in sport to ensure that more of them are able to take skills they learnt out on the pitch into later phases of their lives where they can use them to achieve life goals.  Read the latest camapign analysis from our partners Activative.