YouGov analyses fans of England’s team ahead of the FIFA Women’s World Cup

Women’s sport has been on the upswing over the previous decade or so, and the upcoming FIFA Women’s World Cup in Australia and New Zealand is shaping up to be another massive landmark in the history of the growth of women’s sport reports Charlie Dundas, managing director of YouGov Sport

The event, which kicks off on July 20, has already sold over a million tickets, making it set to become the most attended standalone women’s event in sporting history. There is ample reason to believe that this could end up being a particularly successful tournament with consumers in the UK specifically. After all, the women’s team ended the nations’ major football trophy drought by clinching the Women’s Euro Championship last year – thus shooting itself further into mainstream consciousness.  Read on here