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Laithwaites Wine signs as Official Wine Partner of England Cricket
The England and Wales Cricket Board has agreed a multi-year partnership with Laithwaites Wine which will become the Official Wine Partner of England Cricket. The partnership launches ahead of the summer season which features Men's and Women's...
Manchester City and Midea extend global partnership
Manchester City has agreed an extension to its global partnership with home appliances producer Midea. The renewed agreement – which covers both the men’s and women’s teams and expanded to include City in the Community (CITC) in...
CSM bolsters digital and data offering
Sport and entertainment agency CSM has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services aiming to deliver solutions which currently challenging rights holders and brands.
Since...
PUMA signs official match-ball provider for SPFL and SWPL
Sports brand PUMA has agreed a new multi-year deal with the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (SWPL) as the official match-ball provider from season 2023/24.
As well as being...
Young Britain’s most likeable Premier League teams revealed by YouGov
Liverpool FC is the most liked Premier League team among Britain's young adults aged 18-29 according to YouGov. A fifth of them say they personally regard Liverpool as being a likeable club (19%), regardless of whether or not they support the...
