Le Col unveiled as official jersey partner to the Tour of Britain

The UK’s men’s cycle race Tour of Britain  has appointed the London-based clothing company Le Col as its official jersey partner for the 2023 edition (September 3-10). The agreement marks the revival of a partnership that saw Le Col work with the Tour of Britain and Women’s Tour in 2018 and 2019. The most notable success from this saw classification leaders presented with jerseys made from 100% recycled fabric – a first for a professional cycle race at that time.

Le Col founder, Yanto Barker, said: “Le Col are dedicated to keeping the British racing scene alive, including at a domestic level, so investing in British races and events is one of our top priorities.”

Details of the first of the race’s jerseys were revealed last month, when cottages.com - the UK provider of holiday cottages and luxury homes – were unveiled as the points competition partner.

Since its return in 2004 over 15 million people have watched the event in person, with the race generating over £330m for the UK economy to date. ITV4 will continue to broadcast live flag-to-flag coverage of every stage, as well as a daily highlights show. International coverage will be available in over 150 countries courtesy of Eurosport and GCN+.