KP Snacks teams up with Kimberley Walsh and Isa Guha to launch initiative to install 100 community cricket pitches

KP Snacks, the Official Team Partner of The Hundred, teamed up with Girls Aloud star Kimberley Walsh to launch an initiative funding brand new community cricket pitches as part of KP Snacks’ initiative to give back to local communities and encourage more people to get active through cricket.

The TV presenter, singer and actress joined former England Cricket player and TV presenter Isa Guha along with stars from The Hundred such as Anya Shrubsole, Reece Topley and Tammy Beaumont for a cricket session along with members from the local communities at Broadwater Farm, Tottenham at one of the first pitches to be installed as part of KP Snacks ‘Everyone In’ campaign.

Over the next three years and in collaboration with the England and Wales Cricket Board (ECB) 100 non-turf cricket pitches will be installed or refurbished through-out England and Wales at sites within proximity of each of the team cities linked to the Hundred.

Suitable areas were identified by assessing against key measures of population reach and bringing cricket to those who may not have had access to facilities previously or whose facilities have degenerated over time. The pitches will be maintained and run by the respective local council within the borough.  Thirty-five pitches will be installed and ready to use and play on this year, with the remaining completed over the next two years.

The KP Snacks community pitch initiative will have a significant impact on local communities, offering greater access to sport for more people. It reflects KP Snacks' commitment to investing in local communities to promote healthier lifestyles by facilitating access to sports and encouraging families to become more physically active. This is a fundamental aspect of KP Snacks' People & Planet responsible business programme and forms part of England & Wales Cricket Board’s (ECB’s) commitment to drive the participation and growth of the game.

The ‘Everyone In’ campaign is part of KP Snacks’ commitment to get people active through cricket over the course of their 5-year partnership with The Hundred.