Sponsorship in the News

Loch Lomond Whiskies Kicks Off PRO14 Rugby's Coach of the Month

The Spirit of PRO14 Rugby has launched its inaugural Coach of the Month award presented by Loch Lomond Whiskies. The accolade will celebrate the excellence achieved by the winner and their team’s successes over the previous month.

...

Tennis Scotland agrees new kit deal with Andy Murray’s AMC brand

Tennis Scotland has signed a three-year partnership with Andy Murray’s AMC clothing brand. AMC, the brand created by Andy Murray and Castore, will become Tennis Scotland’s Official Apparel Partner, including the GB National Tennis...

Science in Sports signs with Harlequins

Harlequins has secured sports nutrition company, Science in Sport, as its Official Supplement and Hydration Partner. Science in Sport will supply supplements and hydration products for both men’s and women’s squads

Science in...

Invitation to take part in 2021 IEG Decision Makers Survey

For more than 40 years IEG has consulted world-class brands and properties on strategy and best practices in sponsorship. To identify trends and help inform the industry, the organisation surveys the biggest investors in sponsorship each...

Six Nations Championship tops UK rankings in 2021 SportsIndex Buzz Report from YouGovSport

YouGovSport’s 2021 SportIndex Buzz Report, which ranks sporting events across ten markets worldwide, has just launched with the men’s Six Nations Championship topping the UK rankings for the first time after years of strong showings...