Sponsorship in the News

Rugby League World Cup 2021 Reveals Unicef Project Support With Year To Go Until Opening Of Women’s Tournament

Rugby League World Cup 2021 (RLWC2021) has announced support for its Official Charity Partner, Unicef UK, with 50p of every ticket transaction going to raise funds for the work undertaken by the charity. The partnership aims to raise awareness...

Castle Lager Signs As Title Partner of Lions Tour To South Africa

The British & Irish Lions and SA Rugby have signed Castle Lager as official title partner of the 2021 Tour of South Africa which kicks off on Saturday 3 July 2021. 

As part of the agreement, Castle Lager will receive in-stadia...

Signs of Sports Sponsorship Recovery in Ireland In Quarter Three

Broadcasters Ryan Tubridy & Claire Byrne in Ireland  have emerged as two major winners under Covid-19 restrictions, while moves to allow sport’s return to play behind closed doors this summer helped curb wider sponsorship market...

KIA Appoints M&C Saatchi Sport & Entertainment To Activate Global Partnership With Rafael Nadal

Kia Motors Corporation, partner of the Australian Open and Rafael Nadal, has appointed M&C Saatchi Sport & Entertainment to lead the global marketing activation around the brand’s career-spanning relationship with the tennis legend...

British & Irish Lions And Vodafone Unveil Official Tour App Giving Fans Chance To 'Become A Lion'

The British & Irish Lions has launched a new app with Vodafone UK & Ireland that will for the first time allow rugby fans to ‘become a Lion’, virtually, and fully immerse themselves in Lions action as the countdown to next...