Sponsorship in the News

RLWC2021 & IRL Agree Broadcast Partnership Putting Fans At Centre Of Action

Rugby League World Cup 2021 has agreed a collaboration with International Rugby League (IRL), which will see both organisations working together on the broadcast production of matches at the tournament, in addition to the sale of broadcast rights...

British & Irish Lions Appoint Fifty Digital For 2021 South Africa Tour Activation

The British & Irish Lions have chosen Fifty Digital, digital and social agency specialising in sponsorship and sport, to activate its digital and social media presence for the 2021 tour to South Africa. 

Fifty Digital will help...

LiveScore Appoints Sports PR Agency MatchFit

Real-time sports updates and streaming service LiveScore has appointed MatchFit as its retained PR support following a competitive agency pitch process.

The agency will lead on proactive communications and sponsorship PR activation for...

Harlequins Renews Partnership With OPRO

Harlequins has renewed its longstanding partnership with OPRO, which sees the Hertfordshire-based company continue as the official mouthguard for the Club for a further three years.

This deal includes continued support of Harlequins Women...

RLWC2021 Sign Riverside Brands As Licensing Agent

Riverside Brands has been tasked with creating third-party collaborations and license agreements for RLWC2021. These will provide consumer products for existing and new fans, brand exposure, deepen engagement with the tournament, and...