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Sponsorship in the News

Limelight Sports Signs Marc Hope Consulting

Limelight Sports has brought in Marc Hope Consulting (The Winning Tape ltd) to work on the sponsorship acquisition programme for the agency’s owned campaigns.  These include The London Duathlon and London Triathlon, Blenheim Triathlon...

Vodafone Partners With SSE Hydro Arena Glasgow

Vodafone has unveiled a new partnership with The SSE Hydro Arena in Glasgow in a further commitment to the region.  The SSE Hydro Arena is Scotland’s largest entertainment venue hosting around 150 music, sporting and entertainment...

RideLondon Seeks New Sponsor As Prudential Partnership Ends

London Marathon Events will be seeking a new headline sponsor from 2021 for RideLondon, the Mayor of London’s flagship cycling event. After a very successful partnership dating back to the inaugural RideLondon event in 2013, Prudential...

Chelsea Innovating Off The Pitch With Tactical Brand Collaborations

Following a successful campaign with Duracell in December 2019, Chelsea Football Club has officially launched a new media proposition to enable brands to collaborate with the Club on short-term tactical media campaigns. 

The new...

Wasps appoint Adam Benson as Chief Commercial Officer

Wasps have landed one of the sports industry’s leading commercial executives, Adam Benson, to drive further growth at the Club. Benson will be joining the Club as Chief Commercial Officer, having recently had a similar role at Gloucester...