Sponsorship in the News

Think!Sponsorship Conference – Collaborate: Digital' - Book Now

Just over a couple of weeks to the 2020 Think!Sponsorship Conference – ‘Collaborate: Digital’. Places are filling fast for the half day digital event that explores the importance of collaboration in successful...

Leicester City Confirms Parimatch As Training Wear Partner

International betting and technology company Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.

Cyprus-based Parimatch will see its branding...

Covid-19 And The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future

In a recent report, analysts at IEG estimated that around 120,000 US sponsorship agreements were in limbo as a result of measures to prevent the spread of Covid-19. All told, more than 5,000 brands were faced with decisions on how to recoup lost...

Charles Tyrwhitt Teams Up With England Rugby To Become Official Formalwear Partner

British menswear retailer Charles Tyrwhitt has signed a four-year partnership with England Rugby to become their official formalwear partner from September 2020.

Charles Tyrwhitt will collaborate with England Rugby to tailor a collection...

Digital Mental Health Services XenZone Rebrands As Kooth With Help From M&C Saatchi Sport and Entertainment

XenZone, provider of digital mental health services, has embarked on a complete rebranding and name change. The organisation, founded in 2001, will now be known as Kooth PLC. Global passion point marketing specialists M&C Saatchi Sport and...