LiveScore celebrates 25 years with year-long campaign

Real-time sports updates and streaming service provider LiveScore is marking its 25th anniversary with the start of a year-long campaign.  Over the coming 12 months, LiveScore will celebrate its 25 years with a multi-channel campaign, kicking off with an increased jackpot for users in the UK and Ireland of £1 million for the free-to-play LiveScore 6 in-app promotion over the first Premier League match weekend.    

Founded in 1998 by an adventurous football fan, who programmed code to receive Teletext updates via SMS whilst scaling the famous Table Mountain, the LiveScore app now boasts over 50 million global monthly users and publishes social media content to over five million followers.

Having been initially acquired by the Gamesys group of companies in 2017, the LiveScore brand was subsequently part of a demerger into LiveScore Group in 2019. This change in ownership increased the scale of offering and marked the start of a new era for LiveScore. Today it operates alongside sister brands LiveScore Bet and Virgin Bet.