Gulf Oil launches global McLaren Automotive campaign

Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on its ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars.

Following a pitch in December 2022, rEvolution and Threepipe Reply were jointly appointed to execute an integrated global campaign, delivering strategic recommendations, a high-end hero production, and a global creative toolkit. The new film was developed and scripted in the UK, with the filming taking place in the Middle East, collaborating with Dubai-based video production house, First and Ten Productions.

Celebrating the partnership and driving awareness and consideration, the campaign focuses on the synergy between the next-generation hybrid McLaren Artura supercar and the power of Gulf Oil, reaching consumer and business audiences across key Gulf Oil markets, including the Middle East, APAC, Europe, and South America.

The campaign sees multiple assets delivered across social, paid-for and offline promotional activity, further strengthening the partnership between the two brands.