Hisense extends strategic partnership with UEFA to sponsor EURO 2024

Global technology corporation Hisense will be a global sponsor of UEFA EURO 2024, following on from past tournament sponsorship in 2016 and 2020, and a successful sponsorship of FIFA World Cup 2022.

The partnership will also see Hisense gain sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026 as part of the deal.

Howard Grindrod, Vice President of Hisense UK, said: “The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024™ through our cutting-edge technology.” 

Sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. Hisense has seen overseas brand awareness almost double over the past five years, with the sponsorships and association with the tournaments significantly contributing to a 25% points increase in overseas brand awareness alone.

To celebrate its partnership with UEFA EURO 2024™, the tech giant is offering customers the chance to win tickets to the UEFA EURO 2024 final – when buying selected Hisense built-in appliances.