Sean Jefferson launches SportValue consultancy

Former Manchester United, Mindshare and Diageo executive, Sean Jefferson has launched SportValue, a consultancy he describes as “helping organisations unlock value in sport”.

SportValue advises rights-holders, entertainment and media companies, agencies and sports technology companies on how to navigate the commercial side of sport and forge partnerships to maximise value for their businesses, their partners and their fans.

“Working at such a leading global brand owner, top global media agency and the world’s biggest football club, brings a unique perspective on how to make measurably effective and sustainable partnerships work,” says Jefferson.

“These are such exciting times in the sport industry, with so many innovations, new investments and challenges to legacy models – be that around media platforms, fan engagement technologies or sponsorship models. Where I offer value is in helping organisations understand each other, so that partnerships don’t just get signed – which is tough enough – but they build mutually beneficial strategies and programmes that last.”

At launch, Jefferson also announced he was advising digital content producers and distributors Talent Bank and the creators of the global entertainment hits X-Factor and Got Talent, on a new global digital media brand called Fando! Football – “a new type of sports show for the new type of sports fan, and the future of sport entertainment” - set to go live this September.