Sponsorship in the News

rEvolution acquires Sine Qua Non to broaden technology expertise and expand global footprint

Independent marketing agency rEvolution has acquired London-based PR and communications agency Sine Qua Non (SQN). The acquisition  bolsters rEvolution’s expertise in the technology category, as well as expanding its roster of global...

How often do British sports fans visit bars and pubs?

YouGov Profiles data reveals that sports fans are more than twice as likely as those who don’t follow sport to hit the bars and pubs at least once a week. A quarter of sports fans say they visit bars or pubs once a week or more (24%)...

CSM Sport & Entertainment bolsters Rights team with two new hires

CSM Sport & Entertainment (CSM) has hired Luke Matthews as Head of Sales - Australia. Luke joins CSM following a successful three years as Head of Corporate & Foundation at Wests Tigers Rugby League Football Club.

To bolster the...

Ford signs as title partner of RideLondon

London Marathon Events, organisers of RideLondon, has secured Ford as the title partner of RideLondon for the next three years (2023 to 2025). The new title sponsorship builds on the success of Ford’s role as presenting partner of...

Brother UK enters 10th year of partnership with Tour of Britain and Women’s Tour

Brother UK is to continue its support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023.  Brother UK will remain the Official Print and Results partner and...