rEvolution acquires Sine Qua Non to broaden technology expertise and expand global footprint

Independent marketing agency rEvolution has acquired London-based PR and communications agency Sine Qua Non (SQN). The acquisition  bolsters rEvolution’s expertise in the technology category, as well as expanding its roster of global clients. Specialising in tech-forward PR, communications and sponsorship in sport, SQN has NetApp, Hyundai, Tata Communications and Toyota within its client portfolio which now join rEvolution’s client roster of technology and automotive partners, including Capgemini, Continental Tire, Lamborghini, and McLaren Racing.

John Rowady, President and Founder, rEvolution, said: “For rEvolution, this acquisition is an alignment of two agencies with a shared vision of delivering integrated services, and also allows us to offer a deeper level of services and integration out of the UK.”

With the acquisition, rEvolution continues to broaden its fully integrated service model across strategy, creative, activation and management with SQN’s global service offerings and staff, led by industry leaders and co-founders Claire and Chris Ritchie. I

“Since our founding in 2001, SQN has always placed a premium on building long-standing partnerships with, and on behalf of, our clients,” said Claire Ritchie, Founder and CEO, SQN. “By partnering with rEvolution, we are now even better positioned to deliver on our clients’ objectives, with an even stronger foothold globally.” 

rEvolution’s acquisition of SQN also delivers a second UK location as the organisation’s fifth office – joining the Chicago headquarters and offices in Detroit, Indianapolis and London, UK. In addition to leadership roles for Claire and Chris Ritchie, as well as current Managing Director, Chris Hughes, all current SQN staff will join rEvolution in their client relations, content, experiential, social media, integrated marketing and communications roles. The SQN business will merge into the rEvolution brand effective with the close of the transaction.