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Sponsorship in the News
How did FIFA World Cup Qatar 2022 fare against 2018 version?
FIFA World Cup Qatar 2022 underperformed the 2018 Russia edition in terms of Buzz score and Impression score in the UK. But it may not have affected viewership, according to YouGov SportsIndex. Read the first of our Insights from YouGov Sport...
Remington launches 'This is Me' campaign with Manchester United
Manchester United’s Official Electrical Styling Partner Remington is leveraging its global sponsorship of the team with its latest campaign, ‘This is Me’. Based on its ‘Get Your You On’ brand ethos, the new winter...
Sportsbreaks.com and Manchester United launch Being Nice is the Price campaign
Sports travel provider and Official Partner of Manchester United, Sportsbreaks.com, has launched a new initiative, ‘Being Nice is the Price’, which will give fans the...
Deutscher Fussball-Bund appoints IMG as exclusive sponsorship agency
Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC. Under the agreement, IMG will advise the DFB and identify new potential partnerships that...
WeAreFearless reveals 15 step plan to a successful women's football sponsorship
The perception of women’s football has recently experienced a huge cultural shift and the sport has enjoyed meteoric growth in terms of awareness and participation resulting in increasing numbers of sponsors entering the market. It’s...
