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Sponsorship in the News
Vodafone and Glastonbury agree new partnership
Vodafone is embarking on a multi-year partnership with Glastonbury, the largest greenfield music and performing arts festival in the world. As Official Connectivity Partner, Vodafone has exclusive rights to the Festival and throughout the...
Owen Farrell is Britain’s favourite rugby player according to YouGov research
A fifth (18%) of rugby union fans in Britain say Owen Farrell is one of their favourite players, according to YouGov, making the England captain the favourite rugby player in the region. The 33-year-old Welsh legend Dan Biggar claims the second...
How likely are sports fans to buy from sponsors?
According to YouGov, Britain’s basketball fans are most likely to say they will buy from sports sponsors in order to support their team (51%). Three in ten fans of American football (29%) and boxing (29%) also agree with the statement, as...
Aviva and Bowls England announce multi-year partnership
Aviva and Bowls England have agreed a strategic multi-year partnership with the insurance, wealth and retirement company becoming the Principal Partner to the governing body for lawn bowls in England.
The partnership will see the...
M&C Saatchi Sport & Entertainment and Kia launch Kia Clubhouse: Melbourne in partnership with Rafa Nadal Foundation
M&C Saatchi Sport & Entertainment has launched the latest iteration of Kia’s Clubhouse programme, ‘Kia Clubhouse: Melbourne’ in partnership with Rafa Nadal Foundation during the 2023 Australian Open. Working in...
