Sponsorship in the News

Reg&Co signs Insanity Group to The Radio Academy's Audio & Radio Industry Awards

Reg&Co, The Radio Academy’s appointed sponsorship agency, has secured a partnership with Insanity Group for the UK radio and audio industry charity. The global entertainment company, Insanity Group, will become a title sponsor of The...

AELTC and IMG agree extension of media rights and commercial representation partnership

The All England Lawn Tennis Club (AELTC) and IMG have agreed a long-term extension of their exclusive media rights and commercial representation partnership for The Championships, Wimbledon.

IMG has been working with the club for more than...

Lacoste sponsors Mutua Madrid Open

Lacoste has become the Official Footwear and Apparel Sponsor of ATP Masters 1000 and WTA 1000 tournament, the Mutua Madrid Open. Lacoste will be signing collections to dress the line judges, the ball girls and boys, ball models, the tournament...

Ballers Champagne becomes official champagne local partner of Manchester City

Manchester City has agreed a new partnership with Ballers Brands Ltd, a privately held artisan wine and spirits company. Through the partnership, Ballers Champagne will be the the Official Champagne Local Partner of Manchester City Football Club...

Raheem Sterling Foundation signs with the National Portrait Gallery

The Raheem Sterling Foundation and the National Portrait Gallery have launched a new creative youth engagement and skills development programme – Making of Me – in London in a bid to raise the career aspirations of young people...