Brother UK enters 10th year of partnership with Tour of Britain and Women’s Tour

Brother UK is to continue its support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023.  Brother UK will remain the Official Print and Results partner and continue to serve as presenting partner of the Green Zones in both the Women’s Tour and Tour of Britain, the latter starting in Manchester, the company’s home city, this September.

In 2022, Brother UK extended its support to encompass the recycling Green Zones, working alongside race organisers SweetSpot and Enval to enable the collection and recycling of discarded gel wrappers and packaging, reflecting the company's sustainability commitments that have earned a host of independent accreditations, including two Queens Awards.

The extended partnership was announced alongside Brother UK’s commitment to two women’s Elite Development Teams, Hutchinson - Brother UK (formerly Team Brother UK – LDN), and Team Brother UK - Orientation Marketing.

Managing Director, Phil Jones MBE, said: “Our sponsorship of The Women’s Tour and The Tour of Britain carries the Brother UK brand into the hearts and minds of the huge number of spectators who line the roads for both races and the millions more watching on television. This delivers significant return on investment for our business.

"We’re especially proud to have sponsored the Women’s Tour since its inception. The women’s sport has grown exponentially since its launch in 2014. By remaining at the side of this highly-respected race through such a crucial period, we hope to have played our part in promoting world-class women’s sport in the UK.”

Commenting on the extension of the partnership, SweetSpot Commercial Director Miles Rose said; “It is great to be starting 2023 with some good news and extending our partnership with Brother UK into a tenth season is exactly that, highlighting the value that both events deliver our partners.”