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Sponsorship in the News
Arla signs as title partner of Great North Swim
The Great Run Company has secured UK dairy company Arla as Title Partner of the Great North Swim in a three year deal.
Paul Foster, Chief Executive of the Great Run Company said, “The Great North Swim has been motivating and...
England Women's Football team generates most positive Buzz reports YouGov SportsIndex
YouGov SportsIndex data shows that the England Women’s Football team is generating the most positive Buzz in the UK, with an average score of 13.8 in January.
YouGov BrandIndex Buzz score is the difference between the percentage of...
Liverpool & Manchester United in close tussle for fan-following top spot
According to YouGov research, roughly a fifth of British people who have a favourite Premier League team vote for Liverpool (21%) and Manchester United (21%) as their favourite sides. Manchester United is the comfortable favourite among...
Sweetspot appoints the Value Xchange to handle TV broadcast sponsorship rights
The Value Xchange has been appointed by rights holders SweetSpot to be exclusive agency to sell TV broadcast sponsorship rights for the UK’s biggest professional cycling events, the Tour of Britain, Women’s Tour, and the Tour Series....
Sponsorship in Ireland set to return to over €200M
The Irish sponsorship industry grew by 9% percent to reach €196m in 2022 and the 17th annual ONSIDE Irish Sponsorship Industry Survey estimates there will be further growth of 8% in 2023 to €212m, surpassing the €200m threshold...
