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IMG and Seven League launch Digital Trends Report 2023 - membership wars, Web3 technologies and generative AI to drive innovation in sport
IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months.
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Imagine Cruising signs as World Indoor Bowls Championships Title Partner
Imagine Cruising has signed as the new Title Partner of The World Indoor Bowls Championships in an initial two-year agreement taking place from Friday January 6 2023. Now called ‘The Imagine Cruising 2023 World Indoor Bowls...
Financial services firm Ebury signs as Parma training partner
Global financial services and fintech firm Ebury has signed as official training sponsor for Parma Calcio 1913 for the rest of the 2022/23 football season. The Ebury brand will be on the training kits of both the team and the management team led...
Manchester City collaborates with Cisco to deploy crowd intelligence solution WaitTime
Manchester City Football Club and Cisco have announced the deployment of WaitTime, the real-time crowd intelligence technology, at the Etihad Stadium, making it the first Premier League club to utilise the solution.
WaitTime, an artificial...
Naming rights partnerships result in 30% uptick in brand awareness
New research into the effectiveness of naming rights partnerships has indicated that brands can experience a 30% increase in brand awareness after just one year. The research, conducted by AEG Global Partnerships over a period of six years...
