Ford signs as title partner of RideLondon

London Marathon Events, organisers of RideLondon, has secured Ford as the title partner of RideLondon for the next three years (2023 to 2025). The new title sponsorship builds on the success of Ford’s role as presenting partner of RideLondon in 2022.

Ford is targeting carbon neutrality in Europe by 2035, including all of its vehicles, production facilities and supporting logistics. It also plans an ambitious roll-out of new all-electric vehicles for which sales in Europe are expected to hit 600,000 by 2026.

Ford has recently launched the Park the Car initiative to encourage people to make healthy and informed choices about their travel habits, especially over short distances. The initiative aims to help promote active travel, ease congestion and improve air quality in cities.