CSM bolsters digital and data offering

Sport and entertainment agency CSM has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services aiming to deliver solutions which currently challenging rights holders and brands.

Since CSM acquired Greenroom Digital in 2021, the digital and data team has doubled its revenue and number of employees across Europe, the Middle East and APAC.

Using proprietary technology, CSM now has the capabilities in-house to build fan engagement tools and solutions that will extract more value from partnerships for clients. Recent work, creating a partnership hub with Saudia Airlines for their Formula E partnership, has seen over 2.1 million cumulative first party data points collected, across four key areas including demographic, geographic, behavioural and psychographic, on potential Saudia customers.