Manchester City and Midea extend global partnership

Manchester City has agreed an extension to its global partnership with home appliances producer Midea. The renewed agreement – which covers both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter its fourth term.  

From the very beginning of the partnership in January 2020, Manchester City and Midea have collaborated to create a series of award-winning activations including the #MideaHomeChallenge, which saw City players performing tricks and inspiring fans to have football fun at home during lockdown, and #TasteTactics with players presenting their favourite dishes that were then cooked by celebrity chefs for fans to recreate at home. 

As part of the renewal, Manchester City and Midea will continue to create content campaigns through further collaboration with players. The Midea brand, and its range of products, will also be further showcased to match-going fans and millions watching worldwide through increased brand presence in the Etihad Stadium across LED and pitch side branding.