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Sponsorship in the News
Formula 1 – an always-on global sports event
F1 is one of the most popular events across the world, with nearly three in ten consumers saying that they are either somewhat interested in the event or that it is one of their top interests. The only events ahead of it are ones that don’t...
Pringles partners British University Esports Championship Finals
NSE (National Student Esports) and Pringles UK have agreed a new partnership which will see the snack brand partner with the largest grassroots gaming community in the UK. Pringles UK is now an official partner of the British University Esports...
ParalympicsGB and Toyota launch Every Body Moves initiative
ParalympicsGB and Toyota have announced the launch of the Every Body Moves initiative to empower disabled people to become active in a way that is right for them.
Drawing on the lived experience of disabled people throughout the UK, Every...
Wizz Air confirmed as headline partner for Hackney Half Marathon
Low cost airline Wizz Air is the new title sponsor of the Hackney Half marathon.The Wizz Air Hackney Half will take place on Sunday 21st May 2023, and expects to welcome over 25,000 runners, marking the latest addition to the airline’s...
The cricket Women’s Premier League is most lucrative tournament in women’s cricket
The cricket Women’s Premier League is the most lucrative tournament in women’s cricket, and it’s caught the attention of British cricket fans writes Charlie Dundas, managing director of YouGov...
