Laithwaites Wine signs as Official Wine Partner of England Cricket

The England and Wales Cricket Board has agreed a multi-year partnership with Laithwaites Wine which will become the Official Wine Partner of England Cricket. The partnership launches ahead of the summer season which features Men's and Women's Ashes Series and limited over matches against New Zealand and Ireland for the Men and Sri Lanka for the Women.

Through the partnership, Laithwaites, a family-run British company and home delivery wine merchant, will bring wine and cricket together in a ‘Vintage Moments’ campaign that celebrates great moments in English and Welsh cricket. The partnership includes a range of marketing assets, including in-ground activations and integrated digital campaigns. Laithwaites will also offer benefits and offers to supporters of England Cricket and retail a range of their wines at a number of international matches throughout the summer.