YouGov examines Premier League betting appetite in six key markets

Ahead of the start of the Premier League season, YouGov conducted a poll examining the shares of consumers in various markets who would place bets on the world’s most popular football (soccer) tournament.

Although the survey was run about a week before the start of the event, about one in 25 sports bettors had already placed one or more Premier League bets (5%). Exactly 50% of sports bettors in these six key betting markets – UK, USA, Australia, Germany, France, and Canada – said they were likely to place bets on the event. Looking at the general population in these markets, about 13% said they were likely to place bets during the season, with two percent saying they had already done so. Read the feature in full here