Sponsorship in the News

BLAST Premier appoints CSM as Sales Agency of Record

CSM Sport & Entertainment (CSM) has been appointed by global esports tournament series, BLAST Premier as its Sales Agency of Record. CSM will work with BLAST Premier to identify and secure commercial partners that match the growth ambitions...

Six Nations Rugby partners with Sage

Six Nations Rugby has agreed a new partnership with global software technology company Sage.  The partnership aims to bring rugby fans greater insight into the game; enhancing viewing experience through real time data and analytics captured...

Women in Sport campaign #TimeTogether aims to tackle inactivity crisis among young girls

Women in Sport is encouraging mothers and their teenage daughters to spend #TimeTogether this month trying out new activities to experience the enjoyment that sport and exercise can bring.

Women in Sport has partnered with 20 organisations...

Canyon Bicycles partners with Finnish F1 driver Valtteri Botta

Canyon Bicycles GmbH, direct-to-consumer manufacturer of premium bikes in Germany, is partnering with Finnish Formula One racing car driver Valtteri Bottas to elevate brand awareness and raise interest, initially around Bottas' passion for gravel...

Bridgestone unveils 'Prepared to Perform' campaign for the Olympic and Paralympic Games Paris 2024

Bridgestone, Worldwide Olympic and Paralympic Partner, has unveiled its new campaign for Paris 2024, 'Prepared to perform', with the five times Olympic Games Swimming medallist, Adam Peaty, and Olympic Games Freestyle BMX gold medallist,...