Six Nations Rugby partners with Sage

Six Nations Rugby has agreed a new partnership with global software technology company Sage.  The partnership aims to bring rugby fans greater insight into the game; enhancing viewing experience through real time data and analytics captured through smart ball technology and advanced predictive analytics. The Sage partnership with Six Nations Rugby will span the Autumn Nations Series, Guinness Six Nations and TikTok Women’s Six Nations.

The 2022 Autumn Nations Series kicks off on October 29th when Scotland host Australia and will be the first time Sage uses the smart ball data and presents its insight to fans in a Six Nations Rugby competition.

Cath Keers, CMO of Sage said: “Becoming the Official Insights Partner of Six Nations Rugby is an exciting step for Sage, as we continue to bring our insight and decision-making capabilities to life, in a human and accessible way.

“For some teams, the Autumn Nations Series will be the first time they have been able to gather data and insight from the smart ball technology. This is incredibly exciting, given our ambition to support teams in their decision making in training and during games, based on data led insight.

“For fans watching, Sage wants to use its role as Official Insights Partner is to help bring that new insight to life and enhance their experience, both through broadcast coverage and across social media. Our Sage customers, partners, employees and communities internationally will also benefit from the partnership with access to tickets, experiences, and content.”

This new partnership follows Sage’s integration as Official Insights Partner to the Hundred, in cricket, and most recently a new partnership with Major League Baseball.