Sponsorship in the News

Harlequins announce partnership with trading platform Saxo

Harlequins has agreed a new partnership with fintech specialist platform Saxo to become the Official Trading Partner of the team. Its new branding and tagline ‘Saxo, be invested’ will be displayed across the team's stadium The Stoop...

MatchFit appointed by sporting ‘time machine’ Rematch

Rematch has appointed sports PR and sponsorship agency MatchFit as its retained agency for sport-focused consumer and B2B PR.  Rematch reimagines sporting moments through immersive theatrical events.

‘Rumble in the Jungle...

G2 Esports creates new all-female team

Entertainment and esports brand G2 Esports has launched Hel, a new team that will compete in Riot’s main title, League of Legends. The team comprises some of the most successful and prominent female esports talent within the industry....

UFC and VENUM announce renewal of global outfitting and apparel partnership

Mixed martial arts organisation UFC has re-secured VENUM, designer, marketer, and distributor of combat sports apparel and accessories, as its global outfitting partner.  The multi-year renewal was facilitated by IMG’s licensing...

Rugby League World Cup 2021 aims to unite sport and arts with its Cultural Festival

With just over 50 days to go until the start of the tournament, Rugby League World Cup 2021 launched details of its Cultural Festival.  Funded by Arts Council England, The Rugby League World Cup Cultural Festival will bring together...