Bridgestone unveils 'Prepared to Perform' campaign for the Olympic and Paralympic Games Paris 2024

Bridgestone, Worldwide Olympic and Paralympic Partner, has unveiled its new campaign for Paris 2024, 'Prepared to perform', with the five times Olympic Games Swimming medallist, Adam Peaty, and Olympic Games Freestyle BMX gold medallist, Charlotte Worthington as ambassadors.

Through this new campaign, "Prepared to perform", Bridgestone wants to honour and highlight the diligence and determination of athletes on their way to the Olympic and Paralympic Games, and supports them in their preparation for Paris 2024. 

“Being a partner of Paris 2024 means taking part in an adventure that is unique in terms of its attractiveness and global influence. For Bridgestone, it is an opportunity to demonstrate its know-how and involve its employees and customers in a meaningful project. It is a unique opportunity to mobilise our company around sports, mobility and sustainability while taking action inspired by the Bridgestone E8 Commitment!" said Thierry Jupsin, VP Brands Marketing EMIA at Bridgestone. 

Athlete negotiations, creative strategy and production has been led by WeAreFearless, working in partnership with Golazo and Stamp Productions.