BLAST Premier appoints CSM as Sales Agency of Record

CSM Sport & Entertainment (CSM) has been appointed by global esports tournament series, BLAST Premier as its Sales Agency of Record. CSM will work with BLAST Premier to identify and secure commercial partners that match the growth ambitions of the tournament organiser.

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and superstars fight it out for glory and a multi-million-dollar prize pool. Famous for its production quality and game changing fan-first moments, BLAST Premier events attract tens-of-thousands of fans to big arenas from London and Copenhagen to Miami and Sao Paulo. With millions more watching at home on the global broadcast, fans are tuning in from more than 154 territories and in 25 different languages.

BLAST already has a strong existing partner portfolio including Coinbase, MAERSK and Betway. Leveraging its extensive global commercial network, CSM’s remit will be to establish and secure new brand categories for BLAST and help it reach new international markets.

Debs Scott-Bowden, CSM’s Head of Gaming & Esports, said: “BLAST is at the forefront of elite-level esports entertainment, reaching millions of fans in every corner of the globe, which provides an exciting proposition for prospective partners.”

Oliver Clarke, Commercial Director for BLAST Premier, said: “With their growing influence in the world of esports, reinforced by years of experience working with major rights holders on their commercial strategies, we feel they are the perfect agency to help further develop and grow BLAST Premier’s global commercial portfolio. We have some exciting growth plans in the next 18 months, and we look forward to working with CSM to achieve these aims.”

The news follows CSM recently hiring Adam Mundie as its new Senior Account Director for esports and gaming. He joins CSM from British competitive gaming culture brand EXCEL Esports, having spent two years with the organisation managing and activating global esports partnerships. Prior to this, he held similar roles at both Betway and Sportfive.

In addition to this, CSM also recently announced that experienced esports executive, Brian Millman, has joined the business as VP of Properties & Brand Strategy. The pair will work closely with Head of Gaming & Esports, Debs Scott-Bowden, to unlock further opportunities for clients and partners in the rapidly evolving gaming and esports sectors.