WeAreFearless reveals 15 step plan to a successful women's football sponsorship

The perception of women’s football has recently experienced a huge cultural shift and the sport has enjoyed meteoric growth in terms of awareness and participation resulting in increasing numbers of sponsors entering the market. It’s a new era both on and off the pitch, according to an insight paper just released by agency WeAreFearless. 

Some brands are embracing the new opportunities but others are slower to see the potential. To address this, Rebecca Sowden, head of WeAreFearless' Women's Sport Division has created a 15 step action plan detailing how Women’s Football is evolving and how sponsors, brands and organisations can stay ahead to maximise value. 

To access the report, please click here