Deutscher Fussball-Bund appoints IMG as exclusive sponsorship agency

Deutscher Fussball-Bund (DFB), the German football association, has appointed IMG as its exclusive sponsorship agency across APAC. Under the agreement, IMG will advise the DFB and identify new potential partnerships that fit the brand.

IMG has already secured a deal for DFB with kitchen and bathroom appliance specialist, Vanward, to become the official regional partner of the German national football team in China.  

The deal bolsters IMG’s global football sponsorship portfolio. In addition to its partnership with DFB, IMG manages the global sponsorship sales for CONMEBOL Libertadores and Sudamericana, La Liga, Liga MX, Chinese Super League (CSL) and Real Madrid.