England Women's Football team generates most positive Buzz reports YouGov SportsIndex

YouGov SportsIndex data shows that the England Women’s Football team is generating the most positive Buzz in the UK, with an average score of 13.8 in January.

YouGov BrandIndex Buzz score is the difference between the percentage of respondents hearing positive things (from friends, family, or the media) and the percentage hearing negative things about a franchise.

The Lionesses, who have been in the limelight since winning the 2022 Women’s Euro Championship, are set to take the stage later this month in the Arnold Clark Cup. They take on South Korea in the opening match on February 16, and eyes will be fixed on them in a World Cup year. In fact, the Women’s World Cup ranks fourth on the Buzz list.

Ahead of kick-off this weekend, the Men’s Six Nations Rugby Championship also appears to be generating some positive talk, with a score of 6.8.