Arla signs as title partner of Great North Swim

The Great Run Company has secured UK dairy company Arla as Title Partner of the Great North Swim in a three year deal. 

Paul Foster, Chief Executive of the Great Run Company said, “The Great North Swim has been motivating and inspiring swimmers to lead an active life since our first event in 2008 and a healthy diet is an important part of that. Partnering with Arla will help us support our customers in the build up to their event and enhance their experience on the day.”

Rachel Campbell, Arla Brand and Sustainability Director at Arla said, “The Great North Swim is a truly inspirational event, encouraging people of all ages and abilities to take on their own personal open water challenges, to improve or enhance their health.”