Manchester City collaborates with Cisco to deploy crowd intelligence solution WaitTime

Manchester City Football Club and Cisco have announced the deployment of WaitTime, the real-time crowd intelligence technology, at the Etihad Stadium, making it the first Premier League club to utilise the solution.

WaitTime, an artificial intelligence platform, provides real-time information on crowd density, traffic and movement at major entertainment and sports venues around the world, with the goal of improving the guest experience and optimising operational efficiency for teams and organisations.

WaitTime was initially deployed across the first-level concourse of the Etihad Stadium ahead of the 2022-2023 season, with the intention of generating baseline data points that could be used to improve concourse congestion at concession stands for future events.

This announcement is the latest innovation to stem from the partnership between Manchester City and Cisco, which began in 2019 as Cisco became Official Technology Partner of the Club. Since 2013, Cisco has supported every aspect of the Club’s operation through an end-to-end network deployment across the Etihad Stadium and wider campus. WaitTime’s patented technology integrates with the existing Cisco technology in place at the Etihad Stadium, utilising Cisco’s Meraki cameras to solve a variety of crowd management issues by leveraging both real-time data and historical analysis over a secure Cisco network.