AELTC and IMG agree extension of media rights and commercial representation partnership

The All England Lawn Tennis Club (AELTC) and IMG have agreed a long-term extension of their exclusive media rights and commercial representation partnership for The Championships, Wimbledon.

IMG has been working with the club for more than 50 years to help maximise engagement, reach and revenues for the Grand Slam through international media rights management and sales, including its long-standing partnership with ESPN which last year was renewed for 12 years through to 2035.

Together, the AELTC and the Endeavor-owned company have also established an expanding portfolio of official partnerships with leading brands around the world, including, most recently, a new multi-year deal with Barclays to become the Official Banking Partner of The Championships.

Usama Al-Qassab, Marketing & Commercial Director at the All England Club, said: “The long-established partnership between the AELTC and IMG began more than 50 years ago and continues to go from strength to strength. In IMG and the Endeavor group, we have found partners who understand our organisation’s ambition to showcase Wimbledon on a global scale through our media rights and secure quality, long-term commercial opportunities. We are delighted to announce today’s extension and look forward to continuing what is one of the longest and fruitful commercial partnerships in sport in the years to come.”